In listening to Melodie Mayberry-Stewart talk about the Twitter account that posts updates about Niagara Bridges, the question came up about the risk involved in encouraging drivers to read twitter feeds as they drive across the Niagara bridges. One thinks they may be looking at these BEFORE leaving, but then some may not.
My idea is to also have the electronic road signs subscribe to these feeds thereby providing a "heads-up" display of this information to discourage users from looking at the small screen of their mobile phone.
--Scott Lawson, QAD, Inc.
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